FAQ

Currently we support NopCommerce, Shopify and WooCommerce.

Primarily e-Commerce packages can be grouped by complexity vs featureset. As the featureset of an e-Commerce package increases so does the complexity, generally speaking we encourage to our users to ignore the initial learning curve you might exprience with any application and consider that you are making a long term investment and the associated costs and implications.

With each package come trade-offs that must be considered for example: Shopify seems extremely easy and cheap to setup (and it is, to some degree) but when you consider that everything from the WYSIWYG editor to most non-trivial functionality comes as an added expense (in the form of a plugin) it can quickly become a complex and expensive solution.

There are three primary variables when choosing the package that is right for you

1. Budget
2. Default Functionality
3. Configurability

Our supported range of products can be broken in the following order by cost (Most to least expensive).

• Shopify
  1. Shopify is a fantastic easy to use product, but doing anything non-trivial seems like an uphill battle.
  2. While Shopify can initially seem cheap the costs of Plugins and customisation can quickly spiral out of control.
• NopCommerce
  1. Built-in default feature-rich functionality.
  2. Limited range of plug-ins and cost of development can be prohibative.
  3. Highly customisable built to run on the Azure cloud.
• WooCommerce
  1. Extremely and extremely cheap.
  2. Powerful built-in content management system.

The simplest way to describe the choice to our customers is NopCommerce is the best all-rounder, Shopify is great for simple/small product ranges and requirements, while WooCommerce is ideal for those intending on providing a significant amount of content (such as blogs, articles etc) and can benefit from the CRM features of WordPress.

Contact us if you have specific requirements and/or questions.

How much time you dedicate to your online store entirely depends on your objectives.

If you are simply looking to increase foot-traffic (and make the occasional online sale) by ensuring that you are correctly ranked and indexed by google, then very little active management of your store will be required. Conversely, if you are looking to create a new sales channel and enable direct revenue from your online business then you must be prepared to invest sufficient time and effort in marketing and refining your online business.

Mostly the answer is "if you can't beat'em, join em", the reality is that - you're correct - you can't really compete directly against Amazon or Ebay etc but you can leverage these companies as distribution channels to drastically increase your revenue.

• The most important factor to ensure you have a successful online store is to sell products that people need/want.
• The second most important factor is creating content for your customers to enjoy.
• The third is marketing your products/online store through as many channels as possible.

If you can successfully fulfill these three criteria you will be successful distributing your products online. Here are just some examples of simple, successful online stores.

Our primary application called the 'Web Tail Sync-Tool' enables real-time synchronisation of your PosBrowser point-of-sale data and your e-Commerce package.

Generally updates are performed by the system in near real-time, however the speed of updates is directly correlated to how many products are in your online store. As the total amount of products increases, so will the update times.

While we have successfully tested the Sync-Tool with ten's of thousands of products, we generally recommend to our customers they do not exceed 5000 products. This is for a number of reasons:

• Your users won't enjoy it, most successful online stores sell a limited range of products.
• Your e-Commerce package layout will become cluttered.
• Just as with restaurants, it's very difficult to efficiently service 'a large menu' of products.
• Your e-Commerce package performance may be affected.
• Your server load may increase to a point where it affects PosBrowser in your retail environment (which may require a server upgrade).

The exact data that is syncronised is dependent on which product you are using.

NopCommerce Synchronisation Specification

Shopify Synchronisation Specification

WooCommerce Synchronisation Specification

We provide comprehensive after sales support.

We understand that enabling/utilising new technology in your business can be a daunting and sometimes frustrating experience and we take supporting our customers seriously.

Email us at hello at web-tail .com .au 24/7 - 365 days a year.

Emails will be responded to within 24 hours.

Or call 1300-610-090